CUPERTINO, CA – In a move that's equal parts innovative and invasive, Apple unveiled its latest iPhone model at their annual keynote, dubbing it the iPhone Psi. Tim Cook, with his trademark enthusiasm, announced that the device doesn't just respond to your voice or touch – it anticipates your every whim by delving straight into your brainwaves. 'We've always said our products are intuitive,' Cook beamed. 'Now, they're literally reading your mind.'

The star feature, MindLink™, uses advanced neural sensors embedded in the phone's sleek chassis to scan your thoughts in real-time. Craving a latte? Before you can even form the full idea, ads for Starbucks will pop up, complete with a one-tap order button. Thinking about that vacation you've been daydreaming about? Boom – targeted travel deals from Apple's partner airlines. It's not telepathy; it's telemetry, powered by AI that's been trained on billions of user thoughts (ethically sourced, of course).

Privacy advocates are already up in arms, but Apple assures us that your innermost secrets are safe – as long as they're profitable. 'We only access thoughts related to consumer behavior,' explained an Apple spokesperson. 'Your deepest fears, embarrassing memories, and that weird dream about your high school gym teacher? Totally off-limits... unless they tie into a product we can sell you.' To sweeten the deal, the iPhone Psi comes with a complimentary tin foil hat accessory pack, for those paranoid enough to think Big Tech might be overreaching.

Early beta testers report mixed results. One user claimed the phone predicted his desire for pizza so accurately that it ordered a large pepperoni before he even felt hungry. Another tester, however, was less thrilled when the device bombarded her with ads for divorce lawyers after a fleeting argument with her spouse. 'It's like having a nosy roommate who also happens to be a salesman,' she quipped. Apple promises software updates to fine-tune the sensitivity, ensuring ads only appear for 'genuine' thoughts and not those pesky intrusive ones.

Competitors aren't taking this lying down. Samsung immediately announced their own mind-reading tech, the Galaxy ThoughtThief, which they claim is superior because it steals ideas from your brain and patents them before you can. Google, meanwhile, is integrating similar features into Android, but with the added bonus of feeding your thoughts directly into their search algorithm for even more personalized surveillance – er, service.

As the iPhone Psi hits shelves next month, experts predict a paradigm shift in advertising. No longer will companies wait for you to click or search; they'll preempt your every need. Imagine a world where your phone knows you're about to sneeze and offers tissues, or senses your boredom and suggests a new streaming service. It's the future of convenience, or as critics call it, the end of free will. Either way, Apple shareholders are already thinking happy thoughts – and their phones know it.

In a final twist, Apple revealed that the iPhone Psi can even detect when you're thinking about switching to Android and will counter with exclusive deals or gentle reminders of iOS superiority. 'We're not just selling a phone,' Cook concluded. 'We're selling peace of mind – monetized, of course.'