SAN FRANCISCO – In what can only be described as the most Elon-esque plot twist since he bought Twitter on a whim, the platform formerly known as X has officially rebranded to 'Why?' following a controversial algorithm update that now exclusively feeds users Doge memes. Yes, you read that right: no more political rants, no cat videos, just an infinite scroll of that Shiba Inu staring at you with existential dread.

The change, announced via a cryptic post from Musk himself – which was, of course, a Doge meme with the caption 'Much rebrand, very question' – has users scratching their heads and wondering if this is some elaborate prank or just another Tuesday for the billionaire. 'I logged in to argue about politics, and all I got was this lousy dog picture,' lamented one user, who we assume is now questioning their life choices.

Insiders at the company, speaking on condition of anonymity because they're probably next on the layoff list, revealed that the tweak was inspired by Musk's undying love for Dogecoin. 'Elon said something about making the platform more 'doge-centric' to boost crypto values,' said one source. 'We tried to explain that users might want actual content, but he just replied with a meme.'

As the backlash grows, 'Why?' has seen a surge in searches for 'how to delete account,' but ironically, the algorithm now buries those results under layers of Doge variants. Celebrities have chimed in too: Kim Kardashian posted a selfie with a Doge filter, calling it 'innovative,' while Mark Zuckerberg smirked from afar, probably plotting his next copycat feature for Threads.

Critics argue this is just another step in Musk's master plan to turn social media into his personal playground. 'First it was blue checks for sale, then edit buttons that don't work, and now this? What's next, mandatory Tesla ads between memes?' pondered tech analyst Dr. Sarcasm von Obvious. Meanwhile, Dogecoin's value skyrocketed 420% overnight, because of course it did.

In a rare moment of clarity, Musk addressed the uproar in a live stream, surrounded by actual Shiba Inus. 'Why? Because Doge is the future of communication. Words are overrated; memes are eternal.' He then proceeded to bark at the camera, leaving viewers to ponder if this was satire or a cry for help.

As 'Why?' continues to evolve – or devolve, depending on your perspective – users are left with one burning question: Will this madness ever end, or are we doomed to an eternity of pixelated pups? Only time, and perhaps another impulsive rebrand, will tell.